05 · Self-initiated concept

Brand identity · Packaging

London Dairies

London Dairies

London Dairies

A self-initiated brand identity and packaging concept for a dairy brand: logo, stationery and a one-litre milk carton.

A self-initiated brand identity and packaging concept for a dairy brand: logo, stationery and a one-litre milk carton.

A self-initiated brand identity and packaging concept for a dairy brand: logo, stationery and a one-litre milk carton.

Not a commissioned project. The contact details on the stationery are placeholders.

01

Identity

Identity

Identity

London Dairies logo in blue on white.

Logo, positive.

London Dairies logo reversed in white on blue.
London Dairies logo reversed in white on blue.

Logo, reversed.

Business card: the logo on a white panel under a blue wave, with placeholder contact details.
Business card: the logo on a white panel under a blue wave, with placeholder contact details.

Business card.

Letterhead with the logo at the top and a blue wave at the foot.

Letterhead.

02

Packaging

Packaging

Packaging

Flat dieline for the one-litre London Dairies milk carton.

Carton dieline, 1 litre.

Two London Dairies milk cartons, front and side.

Carton mockup.

Stationery set mockup: letterhead, envelope, business cards, carton and phone screen on a pale blue background.

Stationery set. Mockup.

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