06 · Experimental visual communication

MA Graphic Design (7017) · 2025

Beyond the Eye

Beyond the Eye

Beyond the Eye

A surreal motion graphic investigation of perception, feelings, and imagination. In this project, the eye serves as a symbolic entryway to memories, abstract experiences, and inner thoughts, by combining minimalist surreal elements, duotone colour schemes, and dynamic compositions.

A surreal motion graphic investigation of perception, feelings, and imagination. In this project, the eye serves as a symbolic entryway to memories, abstract experiences, and inner thoughts, by combining minimalist surreal elements, duotone colour schemes, and dynamic compositions.

A surreal motion graphic investigation of perception, feelings, and imagination. In this project, the eye serves as a symbolic entryway to memories, abstract experiences, and inner thoughts, by combining minimalist surreal elements, duotone colour schemes, and dynamic compositions.

Developed within the Final Major Project brief “Surreal Realities”.

01

Sketch to mark

Sketch to mark

Sketch to mark

Pencil sketch of an eye inside concentric circles, with the words Beyond the Eye.

Original pencil sketch.

Line mark: an eye within concentric circles, in black on white.

Line mark.

02

Posters

Posters

Posters

Beyond the Eye poster in pink and black: an eye inside concentric rings, the word Surrealism in the iris.

Poster, pink.

Beyond the Eye poster in cyan and black: the same eye and rings.

Poster, cyan.

Tonal variation: the eye and rings in muted gold and grey on a dark ground.

Tonal variation.

03

3D experiment

3D experiment

3D experiment

A 3D eye form in purple and blue with a glowing iris, floating above its shadow on a pink ground.

3D eye experiment.

Next project

Confusion

Confusion

All work